General Guide on Promotional Video Production Prices

Promotional video production price is not something that is easily determined. Asking how much does a promo video production cost is similar to asking how much does it cost to build a house. The answer obviously is – it depends. Below you can read a basic guide on promotional video production costs.

If you want to get a more precise inromation, please use our  video production cost calculator .

We also have a useful blog post about components driving video production costs.

If You Can Afford £500:

• The Kind of Video You Can Get For This Budget: an interview video, a talking head style video, review or testimonial video, basic interior tour video, a music video shot in our studio.
• Planning Phase (Pre-Production): we will work together with you on conceptual development as well as provide some essential scripting.
• Kit: all our equipment in  cinema level which means you can (if required) screen the output media on cinema screens without losing quality. Cinema camera and cine prime lenses will be used, as well as some Canon L-series (professional) zoom lenses, lighting setup consisting of key light, fill light and back light will be used. 
• Professionals Working on Your Project: in most cases one or two professionals who are proficient in several video production departments will be working on your project, e.g. person skilful at general video production and direction and cinematography and/or person skilful at video and sound editing and colour grading.
• Hours of Shooting: this package allows for maximum of 4 hours shooting.
• Shooting sites: with this budget we can shoot only in one location, e.g. your office or our studio etc.
• Kinetic Typography and Animated Graphics: we will provide only title animation which requires not more than 2-3 hours of work.
• On-camera Performers: all on-camera performers in this case should be provided by customer themselves.
• Production Design:  all set pieces, props, wardrobe, hairstylists and makeup artists should be provided by customer.
• Soundtrack: we will use music that is in public domain (free to use for everyone) or licensed under CC licence. Some stock music can be purchased in some cases. 

If You Can Afford £1000:

• The Kind of Video You Can Get For This Budget: explainer video that is based on live footage, educational or training or tutorial video, music video, product or service demo video.
• Planning Phase (Pre-Production):  we will work together with you on the concept of video, write script if necessary and develop basic storyboards (if necessary).
• Kit: we always use cinema level equipment which comprises cinema camera, 4 different cine prime lenses as well as professional Canon L-series zoom lenses. Professional lighting setup will be used.  Some grip (stabilising) equipment such as sliders can be used if necessary.
• Professionals Working on Your Project: several people will be working on your project, some of them might be proficient in several areas of video production, for example a cameraman who also is a video and sound editor.
• Hours of Shooting: we will shoot a full day (which is 8 hours) for this type of project.
• Shooting sites:  we can shoot in one or two locations for projects like this.
• Kinetic Typography and Animated Graphics: title animation will be created as well as some other motion graphics if necessary.
• On-camera Performers: one or two actor/actress/presenter/voice over actor will be provided for this project.
• Production Design: all set pieces, props and garments will be responsibility of customer. CineEye will provide makeup artist and hairstylist if necessary.
• Soundtrack: in most cases we will use stock music. Sometimes public domain tracks or CC licensed tracks can be sufficient.

If You Can Afford £1500++:

There are many aspects that can significantly increase the overall costs of a video production. Such factors are for example casting very popular actors or shooting in many international locations.  For this reason please consider the following text as guidance only.

• The Kind of Video You Can Get For This Budget: brand film, advanced product or service demo video, recruitment video, advanced music video, TV advertisement, corporate video, Kickstarter video, actor showreel from scratch. 
• Planning Phase (Pre-Production):  all stages of planning and pre-production will be undertaken including concept development, script writing and storyboards design.
• Kit: we always use cinema level equipment, but with this budget you we will work with one or more cinema level cameras, several different cine prime lenses as well as professional Canon L-series (Luxury) zoom lenses. We will also use custom made professional lighting setups. We will also use custom camera stabilisation equipment (grip) as per requirements of specific project (sliders, jib arms, steadicams, cranes etc).
• Professionals Working on Your Project: for larger projects like this full crew will be assembled including but not limited to cameramen, sound recordists, light supervisors, grip team (working with camera stabilisation equipment) and others. 
• Hours of Shooting: we will shoot for as long as it takes to shoot your video (depending on specific project). The cost of project will vary depending on time spent shooting.
• Shooting sites: for larger projects like this there is no limit on the amount of shooting locations. But the cost of project will vary depending on the amount of locations chosen. Accommodation and travel fees must be kept in mind as well.
• Kinetic Typography and Animated Graphics: we will create all types of kinetic typography, animated graphics (motion graphics), and even 3D animation as required by the specific project. Solely 3D animation based videos fall in this price range as well.
• On-camera Performers: CineEye will provide all actors, presenters, extras, dancers and other on-camera performers. This will depend on each project individually.
• Production Design: CineEye will provide full production design and art direction services. This includes but is not limited to sets, props, wardrobe, makeup artists and hair stylists.
• Soundtrack: for larger projects like this we can arrange almost any music. In most cases we will buy licences for specific tracks. We can also hire a composer to write custom soundtrack. In some cases it is sufficient to use royalty-free stock music, music in public domain or music licensed under CC.