A recruitment video is a powerful tool that can help you attract top talent to your organization. But if you’re on a tight budget, you might be wondering how you can produce a high-quality video without spending a lot of money. It is easier than you think.
But before we dive into how to produce a recruitment video affordably, let’s first take a brief look at what recruitment video actually is and why your company needs one.
In today’s world, a recruitment video is an essential piece to any good recruiting strategy. It allows you to show off your company culture, values, and what it’s like to work for your organization. While they can be expensive to produce, there are ways to create an affordable recruitment video in 2023, especially if you do your research such as reading this blog post!
What Is A Recruitment Video?
A recruitment video is a short film or video that is used to promote a company or organization to potential employees. It is a way to give potential candidates a glimpse into the culture and values of the organization, as well as what it is like to work there. This can be a great tool to help a company or organisation attract the best employees.
Types of Videos for Recruitment
There are many types of recruitment videos, but some of the most popular include:
- Company Overview: These videos focus on giving potential candidates an overview of the company, its culture, and its values. These videos give an insight what it’s like to work there. They often include interviews with current employees and footage of everyday life at the company. This type of recruitment video is typically 2-3 minutes in length and is a great way to give candidates a high-level overview of the company.
- Role-Specific recruitment videos: These videos focus on a specific role or department within the company, giving potential candidates more information about what the job would entail. These videos feature current employees in a specific tole talking about their job, their team, and what they love about working for the organization. They are usually 1-2 minutes in length and provide a more personal look at what it’s like to work for the company in that particular role.
- Testimonial videos: These videos feature current employees talking about their experiences working at the company and why they enjoy it.
- Day in the Life: These videos follow an employee through a typical day at work, giving potential candidates a behind-the-scenes look at what the job is really like. They are usually 3-5 minutes in length and give a less formal insight into the company.
- Culture: These videos focus on the company culture and how it makes employees feel valued and motivated. They often include footage of company events and employee initiatives.
Why You Need a Recruitment Video
In an increasingly competitive job market, your company needs to do everything it can to stand out from the crowd and attract top talent. One way to do this is by producing a recruitment video that showcases your company culture and what it’s like to work there.
A recruitment video is a powerful tool that can help you communicate your company’s unique value proposition to potential candidates. It’s an opportunity to show them what your company is all about and what makes it a great place to work.
A well-produced recruitment video can be a powerful weapon in your talent acquisition arsenal, helping you to attract and hire the best candidates. Here are some of the reasons why your company needs to produce a recruitment video:
– A recruitment video allows you to show off your company’s culture, personality and values, and give potential employees a feel for what it would be like to work there.
– A recruitment video can help you stand out from the competition. With so many companies vying for top talent, a well-made recruitment video can help you attract attention and stand out from the rest.
– A recruitment video can help you target specific candidates. If you know what type of employee you’re looking for, you can create a video that will appeal to them specifically.
– A recruitment video is a great way to reach many potential candidates at once. By posting your video online, you can reach a wide audience of potential employees who might not otherwise hear about your company.
– Recruitment videos get shared on social media thus you will reach more people with less money spent on advertising certain job roles.
– A recruitment video can help improve your rankings in search engines and job boards.
How To Produce a Recruitment Video Affordably
There are a few things you can do to produce an affordable recruitment video:
- Start with brainstorming and planning. What message do you want to communicate to potential recruits? What can you show them that will highlight the unique features of your organization? And what concept will be the most easy to create (and most affordable?)
- Do your research and choose an affordable recruitment video company. Or if you want to do it in-house, make sure you have a reliable and experienced person with good equipment.
- Use existing footage: If you have existing footage of your workplace and company culture, you can use this in your recruitment video. This will save you time and money on filming new footage.
- Use animation: Animation can be a great way to create a recruitment video on a budget. There are many software programs that allow you to create simple animations relatively cheaply.
- Use stock footage: If you don’t have any existing footage of your own, you can use stock footage. There are many websites that offer stock footage for a variety of purposes, including recruitment videos.
- Keep it short: The shorter your recruitment video is, the less expensive it will be to produce. Try to keep your video to under three minutes if possible.
- Do editing yourself: if someone in your company is proficient in using pro video editing tools, consider editing the video yourself. That may help to reduce your overall costs. A very good editing software which has an advanced free version is Da Vinci Resolve, for example.
We are certain that by following these tips, you can produce an affordable video for recruitment that will help you attract top talent to your company in year 2023 and beyond.