CineEye has recently been working on a promotional video for a college. This video is a good example on how to plan and shoot a promotional video for school in order to reduce the overall costs and make it affordable.

Concept Development

As with any video production project, the idea or concept is the beginning. It is also the first point where you can already cut your costs. Expensive locations, celebrity actors, exquisite sets – these all can be tempting, but are costly. Not to worry though as you don’t always have to use them. The concept and planning phase is the time where you can (working together with the video producer) come up with ideas that will look good, but will not be extremely expensive.
For this college promotional video we focused on the founder of the college, as well as testimonials from existing students. The concept is fairly simple but gives enough impression about the college to the prospective students.

Locations and Travel

As we mainly focused on the founder of the college and existing students, we needed to shoot only in 2 locations, i.e. in our own studio and at Imperial College London. The footage from Pakistan was supplied by local contractor. In this way we managed to reduce the costs as any additional location would mean more time spent shooting and travelling which would inevitably increase the overall cost of the promotional video. The location of Imperial College London and the nearby Royal Albert Hall gave us opportunity to capture the “London feel”, which was crucial for our customer to emphasize.

Equipment and Crew

Type of equipment needed and the size of crew is an aspect of video production that can make the overall cost of video considerably higher or lower. CineEye filmed this college promo video with a crew of 3 people. This was possible largely because most of our team are multi-skilled and can take on several aspects of video production.

Shoot Length

Shoot length is very much related to amount of locations you shoot in (but not only), therefore it also is an aspect that impacts overall cost of video production. This video was shot in 1 day, where half of day was spent shooting the founder of the college in our studio and the other half of day was spent shooting student testimonials and cutaway shots.


One aspect that made this video even more affordable was that we didn’t need to hire professional actors or other talent. Any school, college or university should try to have their own staff and students take part in the promo video. This helps the video to feel more authentic.


Makeup and wardrobe is another component of video production that can become costly. It is not common to source wardrobe for a school, college or university promotional video, as we try to show staff and students as they are. But of course one should always think carefully and get advice from video production company about what to wear during a video shoot.


Main aspects to think about when looking to produce a promotional video for school, college or university are concept development, locations, equipment and crew, shoot length, actors, wardrobe and makeup. If you keep these components in mind while working with your video production company during planning phase, you will be able to reduce the overall costs considerably. In other words – being informed about what parts constitute a video production budget will help you to reduce the budget needed for your promotional video. Another way to start planning your promo video costs is to use our cost calculator