So Why Use Video Marketing? 

 

PEOPLE INCREASINGLY PREFER VIDEO OVER TEXT 

 

 Video traffic will be 82% of all consumer Internet traffic by 2020, up from 70 percent in 2015.  Cisco  

Over a billion unique users visit YouTube every month – this is almost a third of all people on internet. YouTube

Youtube is the second most popular website on the web. Alexa

YouTube overall, and even YouTube on mobile alone, reaches more 18-49 year-olds than any cable network in the U.S. YouTube



CONVERSIONS AND SALES 

 

Putting a video in your main sales page increased conversion by 80%. EyeView Digital

Website visitors were 114% more likely to buy after seeing a product video than those who did not. Internet Retailer

Inserting video in landing page increased conversion rate by 100%. Unbounce

44% website visitors strongly/somewhat agreed that they purchase more products after viewing a related video. E-Tailing

Sales increased by 216% after adding introductory video. Visual Website Optimiser

Consumers who watched a video had a 43% higher conversion rate than other shoppers. Internet Retailer

TIME SPENT IN WEBSITE 

 

The bounce rate for video blogs is 34% lower than the rest of the site on average – a stat that proves the format’s power in keeping people on pages and getting them tuned into what companies are saying. Brafton

SOCIAL SHARING

 

Research indicates that 41% of shoppers are more likely to share video than photos or written text on a retailer’s product page. E-tailing

TRUST 

 

Video testimonials get watched for 100 seconds on average. Tubular Insights

CONCLUSION:

 

Businesses that fail to include video in their marketing strategies are falling behind competition. As proved by statistics and examples quoted above, video content can radically improve conversions and sales. Videos also get shared more often than other media. And they can improve trust in your brand.

If you are looking for a company that will produce great videos for your business at affordable rates, contact CineEye.