The ever-changing landscape of digital marketing is always giving rise to new trends – and video marketing is no exception.
Video marketing is one of the most popular marketing strategies today. It is the most effective way to connect with your customers and promote your business and it’s no wonder why. Videos are engaging, and informative, and can be used to promote just about anything.
For one, it allows you to connect with your customers on a personal level. You can show them who you are, what your business is all about, and what your products or services can do for them.
Another reason video marketing is so effective is that it is highly shareable. People can easily share your videos with their friends and followers, which helps to promote your business to a wider audience.
Finally, video marketing is also an excellent way to boost your search engine optimization (SEO). When people search for keywords related to your business, your videos are more likely to show up in the search results. This can help to increase traffic to your website and improve your chances of making a sale.
But as with any marketing strategy, there are trends that come and go. So what’s hot in video marketing right now?
In 2023, we’re seeing a number of exciting new video marketing trends that are sure to take the industry by storm. From using live video to boost your brand’s reach to creating more personalized videos, here are video marketing trends that you need to know about.
There are a few key video marketing trends that are on the rise with professional businesses such as-
Live Videos
Over the past few years, video has taken over the internet. An estimated 80% of all internet traffic will be video by 2021, according to Cisco. And with platforms like YouTube, Facebook, and Instagram all fighting for a piece of the video pie, it’s no wonder that live video is on the rise.
According to Livestream, 82% of consumers would rather watch a live video from a brand than read a blog post, and 80% say they would be more likely to buy a product after watching a live video about it.
So, what is live video and why should you care?
Live video is a live broadcast of an event or activity that can be viewed in real-time by an audience. Unlike pre-recorded videos, live videos are unedited and unscripted, which makes them more genuine and authentic. This helps create a connection with the viewers and builds trust.
Live video is also interactive, which means viewers can engage with the content by leaving comments and questions. This interaction creates a two-way communication that can help build relationships between brands and their customers.
Interactive Videos
Interactive video is one of the hottest trends in online video right now. And it’s not hard to see why.
Interactive video is a powerful way to engage viewers and create a truly immersive experience. It’s also incredibly versatile and can be used for everything from marketing campaigns to product demos to educational content.
So what exactly is interactive video? In a nutshell, it’s a video that allows viewers to interact with it in some way. This can be as simple as clicking on hotspots to learn more about a product, or as complex as playing a game inside a video.
There are a few different types of interactive video, but the most common is probably the choose-your-own-adventure style video. This is where viewers are given a choice of what happens next in the video, and their choices determine the outcome.
One of the best things about interactive video is that it’s highly shareable. Viewers are far more likely to share an interactive video than a traditional video, because they can personalize the experience for their friends.
So if you’re looking for a way to make your video stand out from the crowd, interactive video is definitely worth considering.
Short-form Videos
One of the latest and most popular trends in video marketing is short-form video. This is video content that is generally under one minute in length. It is the perfect format for social media, where users are typically scrolling through their feeds and don’t have a lot of time to watch a long video.
There are a few things that make short-form video so effective. First, it is attention-grabbing. People are more likely to watch a short video than they are to read a blog post or article. This is because our attention spans are shorter than ever before and we are used to consuming content in bite-sized pieces.
Second, short-form video is easy to produce. You don’t need a lot of expensive equipment or a team of people to create a high-quality short video. All you need is a phone and a few minutes of time.
Third, short-form video is versatile. You can use it for a variety of purposes, such as promoting a product, sharing a coupon code, or simply giving your customers an update on what’s going on with your business.
If you’re not using short-form video as part of your video marketing strategy, you’re missing out on a powerful tool that can help you reach and engage your target audience.
Vertical Videos
Over the past few years, we’ve seen a lot of changes in the way that people consume video content. More and more people are watching videos on their mobile devices. One of the most notable changes in video consumption habits is the rise of vertical video. Thanks to platforms like Snapchat and Instagram, which have popularized the format, more and more people are watching videos on their phones in an upright position. And as anyone who has ever tried to watch a traditional video on a small screen knows, it’s not always the most enjoyable experience.
That’s why vertical video is such an important trend for video marketers to keep an eye on. Not only is it more convenient for viewers to watch vertical videos on their phones, but it also offers some unique advantages for businesses.
Why the sudden rise in interest?
Simply put, vertical video is perfect for mobile users. While horizontal video is the standard for TV and desktop viewing, most people now consume video on their smartphones. And when you’re holding your phone upright, it’s much easier to watch a vertically oriented video.
What’s more, studies have shown that people are more likely to watch a vertical video all the way through than a horizontal one. In fact, Comscore found that people are 1.4 times more likely to finish a vertical video, on average.
So, if you’re looking to reach a mobile audience with your video content, vertical video is the way to go.
Of course, not all marketers are convinced. Some argue that vertical videos don’t look as professional as horizontal ones. Others worry that they won’t be able to make use of existing video assets.
But as the saying goes, “if you can’t beat them, join them.” And with more and more people consuming video on mobile devices, there’s no reason not to jump on the vertical video bandwagon.
Explainer Videos
One type of video that’s become increasingly popular in recent years is the explainer video.
But what exactly are explainer videos? And why are they becoming such a popular marketing tool?
An explainer video is a short, engaging video that explains your business, product, or service in a simple and easy-to-understand way. These videos are typically 1-2 minutes in length and use a variety of visuals (e.g., illustrations, animations, live footage) and storytelling to break down complex concepts and communicate key messages.
There are a number of reasons why explainer videos are becoming increasingly popular with businesses. For one, they’re incredibly effective at getting your message across. In just a few minutes, you can explain who you are, what you do, and how your product or service can benefit your target audience.
What’s more, explainer videos are also highly shareable. They’re the perfect size and format for social media, and people are more likely to watch and share a video than read a long piece of text. This means that your explainer video has the potential to reach a large audience and generate leads and sales for your business.
Finally, explainer videos are relatively affordable to produce. You don’t need to spend a lot of money to create a high-quality video. There are a number of companies that specialize in explainer video production, so you can find a price that fits your budget.
If you’re looking for a marketing strategy that is both effective and affordable, then you should definitely consider creating an explainer video for your business. It’s a great way to reach and engage your target audience, and it could potentially lead to more sales and customers for your business.
Personalized Video
As video marketing trends continue to rise, so does the need for personalized video. A personalized video is a way to connect with your target audience on a more personal level, and it is one of the most effective ways to get your message across.
People are more likely to engage with and remember a message when it is presented to them in a way that is relevant to their interests. And what better way to do that than through video?
There are a number of ways to personalize your video content, but one of the most popular is to use data to target your audience. You can use data about your customers’ location, age, gender, interests, and even their previous interactions with your brand to create a video that is tailored specifically for them.
Another way to personalize your video is to use customer testimonials. This is a great way to show your potential customers that others have had success with your product or service.
If you’re not sure where to start with personalized video, don’t worry – there are plenty of resources out there to help you. There are a number of video production companies that specialize in creating personalized video content, so all you need to do is find one that suits your needs.
Once you have your personalized video, it’s time to start promoting it. There are a number of ways to do this, but one of the most effective is to use social media.
Social media is a great platform for sharing video content, and it’s also a great way to reach a large audience. When you post your video on social media, be sure to include a call to action so that your viewers know what to do next.
If you’re looking for a way to take your video marketing to the next level, consider personalizing your videos. It’s a great way to connect with your audience and get your message across in a way that is both engaging and memorable.
Conclusion
There is no shortage of video marketing trends to watch out for in 2023. New technologies, platforms, and strategies are emerging all the time, giving marketers more ways to reach their target audiences with engaging video content.
Each of these trends offers unique advantages that can help you connect with your audience in a more intimate and interactive way.
As more and more brands begin to invest in video marketing, it’s important to stay ahead of the curve and experiment with new platforms and strategies. By doing so, you’ll be able to reach your audience in a more effective and efficient way.