According to a report by Cisco, 82% of all internet traffic will be video by 2022. Today we are in 2023 and this number is probably even bigger now.

As video becomes an increasingly popular content medium, businesses are turning to video marketing to reach their target audiences. In this article we will look into the biggest video marketing trends going into 2023.

Table of Contents

  • Intro
  • – The Increasing Use of Product Demonstration Videos
  • – More Use of Live Video, Real-Time Selling and Buying
  • – The Increasing Use of Educational Videos
  • – Vlogging For Brands Becomes a Trend
  • – An Increase in Short-Form Video Content
  • – The Increasing Use of Interactive and AR/VR Video Content
  • – The Continued Popularity of User-Generated Content
  • – Conclusion

Video is a powerful marketing tool because it is highly engaging and can capture a large amount of information in a short amount of time. A study by 3M found that we process visuals 60,000 times faster than text. This makes video an ideal format for delivering a message quickly and efficiently. Not to mention, videos are also more likely to be shared and remembered than other types of content. So if you’re looking to reach more customers and grow your business, video marketing is a great place to start. Let’s now take a look at the main video marketing trends in 2023.

The Increasing Use of Product Demonstration Videos

The increasing use of video in 2023 for product demonstrations will allow companies to provide a more intimate look at their products for potential customers. This will help to boost sales and increase customer engagement. In addition, using video to showcase products will also help to build trust with consumers.

This means that product demonstration videos will become more and more popular, as they are an effective way to show off a product and its features.

Product demonstration videos can be used to target a wide range of customers, as they can be shared easily online and viewed on a variety of devices. They are also a great way to build trust with potential customers, as they can see the product in action before making a purchase.

More Use of Live Video, Real-Time Selling and Buying

Another video marketing trend will be an increase in the use of live video, as well as real-time selling and buying in 2023. This is due to the continued advancement of technology, which makes these methods more accessible and convenient for consumers and businesses alike. The use of live video allows businesses to connect with their customers in a more personal way, which can lead to increased sales and loyalty. Real-time selling and buying platforms provide a convenient way for businesses to sell their products and services, and for consumers to purchase them. These platforms allow for a more efficient and effective way of conducting transactions, which can save businesses time and money.

The Increasing Use of Educational Videos

As technology advances, so does the way in which people educate themselves and get educated. It is estimated that by 2023, another video marketing trend will arise which is – educational videos will become more popular than traditional methods of learning such as textbooks and lectures.

There are several reasons for this predicted shift. First, videos are more engaging than text-based materials. They can hold viewers’ attention for longer periods of time, making them more likely to retain information. Videos engage several senses such as vision and hearing, thus creating a sensory experience that is richer than using print materials alone. Additionally, videos can be accessed on-demand (as opposed to lectures at university that take place at certain times) which gives learners the ability to choose when and how they want to learn.

Finally, educational videos can be tailored to individual needs and learning styles. Different learners can absorb information at different speeds and in different ways, so having a variety of videos to choose from will allow everyone to find content that works best for them. The ability to speed videos up or slow them down also plays a role in this respect.

Vlogging For Brands Becomes a Trend

Vlogging, or video blogging, is an excellent way for brands to connect with their target audiences. It allows them to show, rather than tell, their story in a way that is more engaging and personal. This is particularly important as we move into an era where consumers are increasingly distrustful of traditional advertising and marketing methods.

Another reason vlogging will become another video marketing trend is that it is an excellent way to create content that is both informative and entertaining. Consumers are bombarded with marketing messages on a daily basis, and they are becoming increasingly adept at ignoring them. However, they are much more likely to pay attention to a vlog that is both informative, entertaining and showcases the personality and style of your staff.

An Increase in Short-Form Video Content

Video is a key driver of social media growth and engagement, and this is only going to continue in the coming years. Short-form videos (think TikTok and YouTube Shorts) will see a continued surge in popularity as users increasingly consume content on the go. This trend will have a knock-on effect on other social platforms, as they scramble to keep up with the demand for short-form content. So, if you’re not already creating videos for social media, now is the time to start!

The Increasing Use of Interactive and AR/VR Video Content

One type of video content that is predicted to become more popular is interactive and AR/VR video.

Interactive videos are videos where users can interact with the video content, for example, a YouTube video with clickable text boxes, chapters, etc. An example of an AR video could be creating a special video that is made to be projected onto another object to create a special effect, for example, projecting a video of a landscape or a beautiful animation on a building for a special event. A VR video example might be a video ad created specifically to be shown only in the metaverse.

This type of content is becoming more popular as it offers a more immersive, engaging and personalised experience for the user. It is also a great way to stand out from the amount of traditional video content that is currently available.

The Continued Popularity of User-Generated Content

User generated video content will continue to be popular in 2023. This is because it allows people to connect with each other and share their experiences. It also allows people to express themselves in a creative way.

User-generated video content includes a wide range of genres, including vlogs, unboxing videos, how-to videos, and gameplay videos. This type of content is often more relatable than traditional advertising, which has led to its growing popularity. Some companies have found success in encouraging user-generated content by producing an example video that demonstrates how to use the product in a creative way. This can be an effective strategy for sparking user creativity and driving engagement.

Final Thoughts

These are the few major video marketing trends that are likely to dominate in 2023. This year video marketing is only going to become more important. If you want to stay ahead of the curve, it’s important to start thinking about how you can incorporate these trends into your own video marketing strategy.