Why use video marketing for hotels?
We are in a digital era right now where 70% of all internet traffic is video traffic. This will increase to 82% by year 2020 as reported by Cisco.
This is understandable as video is a source of multi-dimensional communication that compels people to listen, to see, and to comprehend. Video is a very effective communication tool that has far more power to attract people’s attention than mere texts.
Therefore video is something that can determine the future of your business. As far as hotel marketing is concerned, it also needs to make use of video content for showcasing the establishment’s services and hospitality. People want something that can tap into their emotions in order for them to spend money at your place. That is why hotels should create videos that evoke viewers to think about your establishment and what it can offer them. Video marketing for hotels is proving to be very beneficial for a lot of owners.
If you are a hotel owner or hotel marketing manager, you should realise the importance of this trend. But is is not always easy to understand where to start in order to embrace video marketing.
Therefore we have compiled this guide giving you a couple of ideas regarding the types of videos you can produce for your hotel video marketing campaign.
Types of video you can produce for your hotel marketing
The surroundings and the community
Let your travellers feel inspired! People don’t want an exhibition of mere rooms and amenities. They want something beyond and above. Include in the video the journey through the outside surroundings, the neighbourhood. Showcase the local community vibe. If the hotel has a beach front location, then provide the stunning views of the beach in the video. Celebrate the joys of life around your property because it will evoke and inspire your travellers to make the hotel a must-visit. Showcase how other present visitors, even whole families, are enjoying their stay at the hotel. Videos have a way of making people feel as if they’re inside of them. So, make future visitors want to experience what’s shown in your video content in real life.
Hotel demonstration videos
In order to showcase the services, amenities and sweeping panoramic views of your hotel, make demonstration videos so that travellers can see it all. Exquisite video will compel them to visit your hotel!
Hotel video reviews/customer testimonials
Provide options of submitting video feedback or reviews from your previous customers so that future visitors can get a better idea about the hotel. Remember, video reviews are considered to be the most authentic proofs for the repute of your establishment.
Keep your video factual and stay away from fake promises. Deceiving motives can lead towards complete failure and a very bad reputation. Inspire your guests and travellers with the things that you actually have. Having fewer amenities isn’t a problem. However, boasting about them in the wrong manner is something you should avoid.
Here in CineEye we produce first class hotel marketing videos. Contact us here or call on +442077909707 in order to talk about your video marketing campaign.