In 2017 video is a marketing channel every small business should embrace. It is a rising star in terms of its place in marketing plans of many companies.
FUTURE OF INTERNET IS VIDEO
According to Cisco traffic coming from video streaming will be 82% of all Internet traffic by year 2020. That is 70% more than in year 2015. YouTube not only is the second most popular website in internet Alexa, but also boasts over 1000 000 000 000 unique visits every single month.
BOOST ENGAGEMENT and CONVERSIONS and SALES
Video is a medium that engages the viewer immediately and easily conveys message in a way that is often more memorable than a written text. Video appeals to a lot more senses simultaneously than simply reading. Sound and vision, text and special effects are all part of how video engages with viewers.
Starting video marketing for small business can seriously boost conversions. According to EyeView Digital putting a video in landing page (main sales page) increases conversion by 80 percent. Similar data is reported by Unbounce who claim that putting video into your website increases conversion rate by 100 percent. Furthermore some case studies show that sales can be increased by up to 216 percent after adding introductory video (Visual Website Optimiser). Similarly in another study it is concluded that visitors who watched a video had a 43 percent higher conversion rate than those who didn’t ( Internet Retailer).
GENERATE TRUST and AFFILIATION
Trust is fundamental to any small business. The way to build trust is to stop selling aggressively and start giving customers useful information that will make them come to your business naturally. Video feels personal and allows the customer to see you, your team, your premises, your product as if in person. Video marketing for small business creates trust that is hard to achieve by any other means.
SHOW YOUR PRODUCT IN ACTION
It is not easy to fully imagine how good a product is if all you have to judge from is a couple of photos. Video can provide a real insight into the product you are selling. Not only will product demonstration video or explainer video save you a lot of unnecessary customer service questions, it will also boost sales.
According to Internet Retailer those website visitors who watched a product demo video were 114 percent more likely to buy a product than those who did not. Another researcher E-Tailing states that 44 percent of website visitors agreed that they are more likely to buy after watching a related product demonstration video.
BOOST SOCIAL SHARES
The increased popularity of video is also partly due to popularity of social media platforms. These platforms are getting increasingly optimised for easy video uploading, streaming and sharing. Facebook has recently launched 360 video, Live video and Lifestage app. Instagram has introduced 60-second video and Instagram stories. According to Twitter, videos and photos get the most re-tweets.
Create entertaining and creative videos and you will see more social shares and more traffic to your website.
STAND OUT FROM THE CROWD
Although video is the rising star of marketing, it must be said that the online world is already oversaturated with a variety of content. Therefore if you want to achieve real results with your video marketing for small business you have to stand out. Be professional, creative and authentic. Good quality, interesting and personal videos will always produce great results.