As social media becomes increasingly visual, it’s important to optimise your video content for each channel. By doing this, you can ensure that your videos are seen by the largest audience possible. It will also help to engage the audience with your content.

There are a number of different factors to consider when optimising your video content, such as the length of the video, the resolution, the format and the encoding. Each digital platform has different requirements, so it’s important to research in order to make sure that your video is formatted correctly.

If you’re not sure how to optimise your video content, there are a number of online resources and services that can help you. Once you’ve optimised your video, you’ll be able to reach a wider audience and promote your business more effectively.

Here are some tips and tricks for getting the most out of your video content on social channels: 


Tips for Optimizing Video Content on YouTube

As a business owner, you know that in order to be successful, you need to have a strong online presence. One of the best ways to achieve this is by creating and optimizing video content on YouTube.

Not only is YouTube the second largest search engine (after Google), but it’s also the second most popular website in the world. In other words, there’s a lot of potential for your business if you can take advantage of this platform. Here are some tips for optimizing your video content on YouTube:

1. Increase watch time: The algorithm that YouTube uses to rank videos takes into account “watch time” – how long viewers are watching your videos. So, it’s important to create content that keeps viewers engaged. You can do this by using hooks (e.g. starting with a question or ending with a cliffhanger), using engaging visuals, and keeping your videos under 10 minutes.

2. Optimize your thumbnails: Your thumbnail is one of the first things that viewers will see when they come across your video, so make sure it’s something that will pique their interest. Use bright colors and an interesting image or graphic.

3. Use keywords: Keywords are important for helping your video show up in search results. Do your research to find out which keywords are most relevant to your video topic and include them in your title and description.

4. Create transcripts: Transcripts are the text version of your video and can be very useful for viewers who prefer to read rather than watch. They can also be helpful for viewers who are hard of hearing or have difficulty understanding spoken English. You can create transcripts using speech-to-text software or by transcribing the audio of your video yourself.

5. Add captions: Captions are another way to make your content accessible to a wider audience. They can be helpful for viewers who are hard of hearing or who speak a different language from the one your video is in. You can create captions using automatic captioning services or by transcribing the audio of your video yourself.


By following these tips, you can increase the reach and engagement of your videos, helping you to achieve your business goals.


Optimizing Video Content on Facebook

It’s no secret that Facebook is one of the most powerful platforms when it comes to marketing your business. With over 2 billion active users, businesses are bound to flock to the platform in hopes of reaching out to their target audiences. This means that there is a huge potential audience for your video content on Facebook.

A recent study found that Facebook users are more likely to watch videos than users of other social media platforms. One of the best things about Facebook videos is that they outplaying. This means that your video will start playing automatically as soon as someone scrolls past it in their newsfeed.

That’s why it’s so important to optimize your video content for Facebook.  Here are some tips:

1. Use an engaging thumbnail image: When someone is scrolling through their Facebook feed, you want your video to stand out from the rest. A great way to do this is to use an attention-grabbing thumbnail image. Think about it – when you’re scrolling through your own Facebook feed, which videos are more likely to catch your eye?

The ones with boring, generic thumbnail images or the ones with bright, colorful, and interesting images? The answer is obvious. Your thumbnail image should be something that makes people want to click on your video. It should be relevant to the video and it should be visually appealing.

2. Keep your videos short and sweet: People’s attention spans are shorter than ever, so it’s important to make sure your videos are concise and to the point. Aim for videos that are 1-2 minutes long.

3. Use descriptive titles and descriptions: Your video title is just as important as your thumbnail image. In fact, it might even be more important because it’s the first thing people will see when your video appears in their feed. Your title should be descriptive and keyword-rich. It should give people a general idea of what your video is about and it should include keywords that people are likely to search for.

4. Utilize Facebook’s native video player: Facebook’s native video player is designed to give users the best possible experience when watching videos. Make sure to use it for all your videos.

5. Use tags: Facebook allows you to tag other pages and people in your videos. This is a great way to promote your videos to a wider audience.

 Following these tips will help you ensure that your videos are seen by as many people as possible and that they have the greatest impact.


Optimizing Tips for Your Video Content on Instagram


As a business owner, you know that it’s important to optimize your website for SEO purposes. The same goes for your video content on Instagram.

There are over 1 billion monthly active users on Instagram, and 80% of them follow at least one business. Of those business followers, 60% say they have discovered a new product or service on Instagram.


That means there is a huge opportunity for businesses to reach new customers on Instagram through video content. However, with over 95 million photos and videos posted to Instagram every day, your content has to be really special to stand out.

Instagram Reels

Instagram Reels is a great option. Instagram Reels is a new feature that allows users to create 15-second videos that can be edited with creative tools and effects.

Not only is Instagram Reels a great way to engage with your audience, but it’s also an excellent way to boost your reach and visibility on the platform. 


Instagram Stories 

As one of the most popular social media platforms, Instagram has a huge user base of over 1 billion active monthly users. Out of those users, 500 million use Instagram Stories every day. With such a large audience, businesses can use Instagram Stories as a way to reach new customers and followers. So, if you’re not using this feature to promote your brand, you’re missing out on a huge opportunity.

When optimising videos for Instagram use relevant hashtags and keywords to help your videos show up in search results. This will help more people discover your content and follow your brand.4. Post at the right time.

Once you’ve published your video, take a look at the analytics to see how it’s performing. See which parts of the video are getting the most views and engagement. This information can help you improve your future video content.


Optimize Your Video Content on Your Mobile Phone

Video is one of the most popular forms of content on the Internet. In fact, a recent study showed that 78% of Internet users watch at least one video per week. But what many people don’t realize is that a large portion of this video content is being consumed on mobile devices.

A report from Cisco found that by 2021, 79% of all Internet traffic will be video traffic, and 60% of that will be from mobile devices. This stat is especially important for businesses because it shows that if you’re not optimizing your videos for mobile devices, you could be missing out on a huge opportunity to reach your target audience.


 But while the video is a great way to engage your audience, it can be tricky to get right on mobile. Here are some tips for optimizing your video content on mobile:


1. Keep it short and sweet

With attention spans shorter than ever, it’s important to keep your videos on mobile as short as possible. Aim for videos that are around two minutes or less, and make sure to get to the point quickly.


2. Optimize for sound off

Around 85% of Facebook videos are watched without sound, so it’s important to make sure your videos can be understood even if someone is watching without audio. Add captions or use text overlays to make sure your video’s message comes across loud and clear.


3. Use vertical video

Since most people hold their phones in a vertical orientation, it makes sense to film your videos in vertical format as well. This will ensure that your video takes up the entire screen and is easy to watch without having to turn your phone.


4. Keep the action in the frame

With mobile video, you’re often dealing with a smaller screen size, so it’s important to keep the action in frame. This means things like zooming in on your subject or using close-ups to make sure your viewers can see what’s going on.


5. Make use of thumbnails

Make sure your video has a thumbnail that’s easy to see and understand at a glance. This can be a still from the video itself or a custom image that represents the video’s content.


6. Use an attractive headline

Your video’s headline is important for two reasons: first, it needs to be attention-grabbing to make people want to watch; and second, it needs to accurately reflect the video’s content. A good headline will do both things, so take some time to craft an effective one.



Most social media platforms now have some form of video content. More than ever, people are watching videos on social media platforms such as Facebook, Twitter and Instagram. With this in mind, it’s important to optimise your video content for these platforms.

One way to do this is by using persuasive headlines, descriptions and tags. A persuasive headline will grab the viewer’s attention and make them want to watch the video. A good description will tell the viewer what the video is about and why they should watch it. And finally, tags will help to categorise the video and make it easier for people to find.

By optimising your video content for social media, you can ensure that more people will see it and be interested in what you have to say.