Graphics are everywhere. They’re on TV, in movies, on our computers, and on our phones. And they’re not just pictures – they’re interactive, too. We can move them, make them bigger or smaller, change their colours, and even make them disappear.
But what are they really for?
In the business world, graphics are used to communicate ideas and information visually. That means they can be used to explain things that are difficult to understand using just words, or to make complex data more easy to digest.
But not all graphics are created equal. In order to be effective, they need to be used in the right way
As we know that first impression is the last impression. The same rule applies while making a video for your brand or company. It is really important to focus on the graphics of the video because it is the first thing that people will notice. Good graphics can make your video more attractive and engaging.
Bad or low quality graphics can make your video look unprofessional and can turn off your viewers. That is why it is really important to choose the right graphics for your video. You can either create your own graphics or hire a professional graphic designer to do the job for you.
The Dos and Don’ts of Using Graphics in Corporate Video
There’s no question that adding graphics to your corporate video can help to engage and make complex topics more digestible for your audience. But as with anything, there is a right way and a wrong way to go about it.
Dos
Here are some tips that will help you create better graphics for your corporate video:
1. Keep it Simple
Don’t try to cram too much information in your graphic. Keep it simple and focus on one message that you want to convey. Too much information will only confuse your viewers and will make your video look cluttered.
2. Use Contrasting Colors
You want your graphic to stand out and be visible. To do this, use contrasting colors. For example, if your video has a lot of blue, then use yellow or orange for your graphic. This will make it easier for people to see and read your graphic.
3. Make it Visually Appealing
Your graphic should be visually appealing. This means using clean lines, bright colors, and an overall pleasing design. Remember, you want people to enjoy looking at your graphic, not just read it.
4. Use Professional Fonts
If you want your video to look professional, then you need to use professional fonts. Free fonts can look amateurish and can make your video look like it was made by a amateur. Stick with classic fonts like Arial or Times New Roman.
5. Don’t Use Stock Images
If you want your video to look unique, then you need to avoid using stock images. Everyone has access to these images, so using them will make your video look like everyone else’s. Instead, use images that you took yourself or hire a professional photographer.
Creating great graphics for your corporate video doesn’t have to be difficult. Just follow these tips and you’ll be on your way to creating a professional, engaging, and visually appealing video.
Don’ts
Here are five don’ts when it comes to using graphics in your corporate video:
1. Making the video look too “salesy”:
When creating a graphic for a corporate video, avoid making it too “salesy”. This means avoiding using too many bright colors, flashy animations, or anything else that could be perceived as too “salesy”. Instead, opt for a more muted color palette and simple animations.
2. Making the video look too “complex”:
Another common mistake is making the video look too complex. This can be caused by using too many different graphic elements or by using complex animations. To avoid this, keep the number of graphic elements to a minimum and use simple animations.
3. Making the video look “unprofessional”:
Another common problem with corporate videos is that they can sometimes look “unprofessional”. This can be caused by using low-quality graphics or by using graphics that are not appropriate for the company’s brand. To avoid this, make sure to use high-quality graphics that are consistent with the company’s brand.
4. Not using graphics at all:
There are some corporate videos that don’t use any graphics at all. While this can sometimes work, it’s usually best to use at least some graphics in order to add interest and engage the viewer.
5. using too many graphics:
Just as there can be problems with not using any graphics, there can also be problems with using too many graphics. This can make the video look cluttered and can be overwhelming for the viewer. When using graphics, make sure to use them sparingly and only use them when they add value to the video.
Using graphics in video is a great way to show off your company’s products, services, and culture. But with great power comes great responsibility. When used correctly, graphics can be a great way to engage audiences and add visual interest to corporate videos. If done poorly, it can be a huge waste of time and money. So if you’re planning on using them in your next video, keep these tips in mind.
How to Select the Right Graphic for Your Video
Whether you’re an experienced video editor or a complete novice, choosing the right graphic for your video is essential to its overall look and feel. The right graphic can make your video more visually appealing and engaging, while the wrong one can make it look amateurish and unprofessional.
There are a few things to keep in mind when selecting graphics for your video:
Type of video: The type of video you’re creating will dictate the type of graphic you need. For example, if you’re creating an explanatory video, you’ll need different types of graphics than you would for a promotional video.
Target audience: Who will be watching your video? This is important to consider when selecting graphics, as you want to make sure they’re appropriate for your audience. For example, if you’re creating a video for children, you’ll want to use brighter, more child-friendly graphics.
Video quality: The quality of your video will also affect the quality of the graphic you use. If you’re creating a high-quality video, you’ll want to use a high-quality graphic. Conversely, if you’re creating a low-quality video, you won’t want to use a high-quality graphic, as it will look out of place.
Once you’ve considered these factors, you’re ready to start choosing graphics for your video. Here are a few tips to help you select the perfect graphic:
Choose a graphic that is relevant to your video: The graphic you choose should be relevant to the content of your video. For example, if you’re creating a video about dogs, you might want to use a graphic of a dog.
Choose a graphic that is visually appealing: The graphic you choose should be visually appealing and should complement the overall look and feel of your video.
Avoid using stock photos: If possible, avoid using stock photos as graphics in your video. Stock photos can often look cheap and low-quality, which can make your video look the same.
Be creative: Don’t be afraid to be creative with your choice of graphic. You can use photos, illustrations, or even create your own graphic.
The Problems You Might Face While Using Graphics in Corporate Videos
There are a few potential problems that you might face while using graphics in corporate videos. If the graphics are not high quality, they can make your video look unprofessional. Moreover, if the graphics are not properly integrated into the video, they can be distracting and take away from the overall message of the video.
There are a few potential problems you might face while using graphics in corporate videos:
1. The quality of the graphics may not be up to par with what the company is expecting. This can be a problem if the graphics are not created by a professional graphic designer.
2. The graphics may not be appropriate for the company’s brand. This can be a problem if the company has a specific image they are trying to maintain.
3. The graphics may be too complex or busy for the video. This can be a problem if the video is supposed to be clean and concise.
4. The video may look unprofessional if the graphics are not well executed. This can be a problem if the company wants to maintain a certain level of professionalism.
5. The cost of the graphics may be too expensive for the company’s budget. This can be a problem if the company does not want to spend a lot of money on the video.
How to Overcome the Challenges of Using Graphics in Corporate Videos
When it comes to creating corporate videos, graphics can be both a help and a hindrance. On the one hand, graphics can add an extra layer of polish and professionalism to your video. On the other hand, they can be time-consuming and expensive to produce – and if they’re not used correctly, they can end up looking tacky and out of place.
So how do you strike the right balance when using graphics in corporate videos? Here are some tips on how to overcome the challenges of using graphics in corporate videos:
1. Plan ahead and be organized
When creating a corporate video, it is important to plan ahead and be organized. This means having a clear idea of what kind of graphics you want to include, and what their purpose will be. Taking the time to plan will help ensure that your video looks professional and polished.
2. Keep it simple
Don’t try to cram too much information into your corporate video. Keep the focus on one key message, and use graphics to support this. Too many visuals can be overwhelming and confusing, so it’s best to keep things simple.
3. Make sure your graphics are legible
Your graphics should be legible and easy to read. This means using clear fonts and simple designs. Avoid using fancy or decorative fonts, as these can be difficult to read.
4. Pay attention to detail
When creating graphics for a corporate video, it is important to pay attention to detail. This means ensuring that all the elements of your graphic are in alignment and look consistent. Every element should contribute to the overall look and feel of the video.
5. Test, test, test
Before you finalize your video, make sure to test it out on a variety of devices. This will help you catch any errors or glitches in your graphics.
When it comes to corporate video, incorporating graphics can be both a challenge and an opportunity. On one hand, graphics can help add production value and make complex ideas more understandable. On the other hand, poorly executed graphics can be a major distraction. By following these tips you can avoid these pitfalls and make the most out of using graphics in your corporate videos.