CineEye is not only a video production company, but also a commercial photography provider. As such we recently received a request to do a photo shoot series for an online fashion store. Fashion photography depends on many aspects and the professionalism of the photographer is only one of them. Another crucial part is casting the right model.

Here in CineEye we have developed our own casting system which has proved to deliver good results.

1. Casting Call

First we ask our client to inform us about the specific requirements for the model – height, weight, colour of skin, eyes and hair etc.

Then we post a casting call in our preferred online model casting platform. First vetting is done according to the profiles the models provide themselves. Those models that seem to comply with our client’s requirements then are asked to come for a test shoot in CineEye’s own photo studio.

2. Test Shoot

This step is especially crucial.

Models can sometimes supply online profiles with a selection of images that don’t always represent the model correctly. The photos can be over-edited or outdated. Sometimes a great looking beginner model simply does not have good professional photos in her online profile yet which makes judging her looks harder.

Secondly – not all beautiful ladies or gentlemen are good models. Being a model is more than just good appearance. A model has to be confident, she/he has to be able to relax in front of camera and know how to pose. A model also needs to be a bit of an actor and be able to project all major emotions with his/her facial expression.

Thus a test shoot is important not only to double check the physical appearance of a certain model, but also to see how well he/she works.

3. Choosing the Model

Lastly, when the test shoot has been concluded we compile a list of models with photos taken by our own photographer. We also add some notes about modelling skills of each model.

This list is then sent over to our client. Now the client can choose a model from a “quality assured” list of models.

Finally, here we are adding some photos from our latest test shoot (January 2017).