If you’re thinking about making a corporate video for your company, you may be wondering what kind of video would be right for your business. There are several different types of corporate videos, each with its own advantages and disadvantages. Here is a brief overview of the different types of corporate videos.
Corporate Videos: What They Are
A corporate video is a short film or video that is created for and used by a business or corporation. These videos can be used for a variety of purposes, including marketing, product demonstrations, training, employee onboarding, and more. Corporate videos can be a great way to improve your business in a number of ways and connect with your target audience.
There are many different types of corporate videos, but they all share one common goal: to promote or enhance the brand of the business or corporation. Corporate video production can be used to introduce a new product, show off a company’s new facility, or even just explain what the company does. Whatever the purpose, these videos need to be professional and well-made to be effective.
A corporate video production is a powerful marketing and communication tool. But with so many different types of corporate videos out there, how do you know which one is right for your company?
Here’s a quick guide to the different types of corporate videos and when to use them:
1. The Brand Video
A brand video is all about showcasing your company’s personality and values. It’s an emotional way to connect with your audience and leave a lasting impression.
Brand videos are perfect for use on your website and social media channels. They can also be shown at events or used in internal communications.
2. The Product Video
A product video is a great way to show off your latest product or service. It’s a way to show off what your product can do, how it works, and what makes it special. If you’re trying to drive sales of a new product, this is the video for you. It’s a chance to really highlight the features and benefits in a way that is engaging and visually appealing.
Product videos are ideal for use on your website, social media channels and in email marketing campaigns.
2. The Customer Testimonial Video
A customer testimonial video is exactly what it sounds like: a customer talking about their experience with your product or service. These videos are great for building trust and credibility, as they show potential customers that real people have had positive experiences with your company.
3. The Company Culture Video
A company culture video is a great way to give potential employees a look at what it’s like to work at your company. It’s also a good way to show potential customers what your company values and how those values guide your business decisions. These videos can be a great recruitment tool and can help you attract top talent to your company.
4. Recruitment Video
A recruitment video is another way for your future employees to see how your company looks from the inside and how it is to work for you. These are also exceptional recruitment videos as those will show more specifically what it entails to work in your company in a specific role.
5. The How-To Video
A how-to video is a video that shows viewers how to do something. These videos can be helpful for demonstrating how to use your product, or for showing viewers how to do something related to your industry. They’re also a great way to build trust and credibility, as they show that you’re an expert in your field.
6. The Animated Explainer Video
An animated explainer video is a great way to explain complex concepts in a simple and engaging way. They’re also great for branding, as they can be used to create an iconic character or mascot for your company. These videos can be a lot of fun to make, and they’re sure to engage your audience.
7. Corporate Event Video
A video of your conference or another corporate event can provide an excellent way for those who were unable to attend to get a good idea about the topics you covered and the vibe of the event. It can also be used to promote your company offering to potential future customers, attendees and other audiences.
Planning Your Corporate Video Production: Tips and Tricks for Success
When it comes to producing a corporate video, there are a few key things to keep in mind to ensure success. First and foremost, you need to have a clear understanding of your objective and target audience. Once you know who you’re trying to reach and what you want them to take away from the video, you can start planning the rest of the production process.
Some other important factors to consider include:
-Length: How long should the video be? Keep in mind that people have short attention spans these days and you don’t want to lose their interest.
-Budget: How much can you afford to spend on production?
-Location: Where will the video be shot?
-Talent: Who will be in the video?
Once you have a good understanding of these basic elements, you can start to flesh out the details of your corporate video. If you’re not sure where to start, there are plenty of resources and professionals offering affordable video production services who can help you throughout the process.
The Do’s and Don’ts of Corporate Video Production
When it comes to creating corporate videos, there are a few key things that you should keep in mind to ensure that your video is professional and effective. Here are a few do’s and don’ts of corporate video production:
DO:
-Do your research: make sure you know your audience and what type of video would be most effective for them.
-Keep it short and sweet: nobody wants to watch a long, drawn-out corporate video. Keep your video under three minutes if possible.
-Make it visually appealing: use high-quality visuals and graphics to make your video more engaging.
-Include a call to action: at the end of your video, make sure to include a call to action so that your viewers know what you want them to do next.
DON’T:
-Don’t make it boring: as mentioned above, your video should be short and sweet. But it should also be interesting and engaging.
-Don’t underestimate the power of a good story. A corporate video is not just a commercial for your company or product. It should be a well-crafted story that engages the viewer and leaves a lasting impression.
-Don’t make it all about you. A corporate video should be informative and entertaining, but it should also focus on the needs of your viewers.
Measuring the Success of Your Corporate Video
Most businesses today use video as a key marketing tool, but how do you know if your corporate video is having the desired effect? It’s not enough to just produce a high-quality video; you need to make sure it’s reaching and resonating with your target audience. Here are five metrics to measure the success of your corporate video and ensure it is achieving its goals.
1. Reach: How many people have seen your video? This metric can be tracked via views on YouTube or Vimeo, or through the analytics of your website or blog if you’ve embedded the video there.
2. Engagement: How long are viewers watching your video? Are they watching it all the way through, or are they dropping off after a few seconds? This metric will give you an indication of how engaged viewers are with your content.
3. Shares: Is your video being shared on social media and other websites? This is a good indicator of how viral your video is and how far it’s spreading.
4. Comments: What are people saying about your video? Are they leaving positive or negative comments? This feedback can help you gauge how successful your video is in terms of its messaging.
5. Conversions: Is your video driving leads or sales? You can analyse this, for example, by looking at how many webpage visitors did the action that the video prompted the visitor to do divided by total webpage visit sessions.
Final Thoughts
There are many different types of corporate videos, and the right type for your company depends on your company’s goals and objectives. A corporate video can help promote your business, build brand awareness, and communicate your company’s message. Corporate video production can also be used to train employees, educate customers, or even entertain audiences. Whichever corporate video type you choose to produce, make sure to do your research first to avoid common mistakes. If you follow this advice, you surely will be able to reap the benefits of producing a corporate video and bring more success to your business.