If you are looking for a way to explain a complex concept or promote a product, an explainer video is a great option.
An explainer video is a short video that explains a complex concept or product in a simple and easy-to-understand way. They are usually used to help potential customers understand what a product does, how it works, or why they need it.
Explainer videos are often between 2-5 minutes long and use a mix of animation, graphics, and live-action footage. Professional voice-over is often used to help guide viewers through the video and keep them engaged.
Explainer videos are effective because they are able to take complex concepts and break them down into bite-sized chunks that are easy for viewers to understand. In just a few minutes, an explainer video can communicate a lot of information in an engaging and entertaining way.
How to Make an Explainer Video
Making an explainer video doesn’t have to be complicated or expensive. In fact, you can produce a high-quality explainer video on your own with just a few simple steps.
First, you’ll need to determine the purpose of your explainer video. What are you trying to communicate? Once you know the purpose, you can begin crafting the script. Keep it concise and focus on one key message.
Next, it’s time to choose the visuals for your video. This can be anything from live-action footage to animation. If you’re not sure where to start, there are plenty of online resources that can help you create professional-looking visuals.
Once you have your visuals sorted, it’s time to add the audio. This can be either music or voice-over. again, the most important thing is to make sure the audio is clear and concise. It should support the visuals and not distract from them.
Finally, put it all together and export your video. And that’s it! With just a little bit of effort, you can easily create a high-quality explainer video that will help you communicate your message effectively.
The Benefits of Explainer Videos
It’s no secret that video is one of the most effective marketing tools available. In fact, 87% of marketers say that video has helped them increase traffic to their website (source: Wyzowl). So, it’s no surprise that explainer videos are on the rise.
An explainer video is a short, animated video that businesses use to explain what they do, how they do it, or why their product or service is different and better than the competition.
Explainer videos are an excellent way to engage potential customers and explain complex concepts in a simple, easy-to-understand way. And, because they’re usually under two minutes long, they’re perfect for busy people who don’t have time to read long blocks of text.
Here are four benefits of using explainer videos in your marketing:
1. Explainer videos are an excellent way to engage potential customers
As we mentioned before, explainer videos are a great way to engage potential customers and explain complex concepts in a simple, easy-to-understand way. In fact, studies have shown that people are more likely to watch a video than read a text-based article (source: Forrester Research).
2. Explainer videos are perfect for busy people
Explainer videos are also perfect for busy people who don’t have time to read long blocks of text. In fact, studies have shown that people are more likely to watch a video than read a text-based article (source: Forrester Research).
3. Explainer videos can help you rank higher in search engine results
Another great benefit of using explainer videos is that they can help you rank higher in search engine results. This is because Google gives preference to websites that feature video content.
4. Explainer videos can increase conversion rates
Finally, explainer videos can be extremely effective in increasing conversion rates. In fact, one study found that using video on a landing page can increase conversion rates by 80% (source: Unbounce).
So, if you’re looking for a way to engage potential customers and explain complex concepts in a simple, easy-to-understand way, then an explainer video may be right for you.
Types of Explainer Videos
Assuming you would like a blog discussing the different types of explainer videos:
Explainer videos are a great way to get your point across quickly and effectively. But with so many different types of explainer videos out there, how do you know which one is right for your project?
Here’s a quick rundown of the most popular types of explainer videos, so you can decide which one is best for your needs:
1. Animated Explainer Videos
Animated explainer videos are perfect for companies or products that are selling something “new” or “different”. They’re also a great choice if you want to add a bit of personality to your video.
2. Live Action Explainer Videos
Live action explainer videos are great for companies that want to add a human element to their video. They’re also a good choice if you have a complex message that might be difficult to communicate with animation.
3. Whiteboard Explainer Videos
Whiteboard explainer videos are perfect for companies that want to add a touch of creativity to their video. They’re also a great choice if you have a lot of information to communicate in a short amount of time.
4. Motion Graphics Explainer Videos
Motion graphics explainer videos are perfect for companies that want to add a touch of sophistication to their video. They’re also a great choice if you have a complex message that you want to communicate in a visually-appealing way.
5. Infographic Explainer Videos
Infographic explainer videos are perfect for companies that want to add a touch of data visualization to their video. They’re also a great choice if you have a lot of statistics and data that you want to communicate in an easily-digestible way.
Now that you know the different types of explainer videos, you can decide which one is right for your project. If you’re still not sure, consider working with a professional video production company that can help you determine the best type of video for your needs.
Conclusion
An explainer video is a short, online video that businesses use to explain what they do, how they do it, or why their product or service is worth buying. The best explainer videos are clear, and concise, and make a complex idea easy to understand. This type of video is great to tell a story and explain a concept in an engaging and entertaining way.
Explainer videos are an effective marketing tool because they can help potential customers understand what your business does, and why your product or service is worth buying. In addition, explainer videos are visually appealing and can be shareable on social media, which can help increase your brand awareness and reach.