{"id":5187,"date":"2022-12-17T20:58:48","date_gmt":"2022-12-17T20:58:48","guid":{"rendered":"https:\/\/www.cineeye.co.uk\/?p=5187"},"modified":"2022-12-20T13:31:48","modified_gmt":"2022-12-20T13:31:48","slug":"corporate-video-production-what-it-is-how-it-can-help-your-business","status":"publish","type":"post","link":"https:\/\/www.cineeye.co.uk\/?p=5187","title":{"rendered":"Corporate Video Production: How Producing a Corporate Video Can Help Your Business"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.14.2&#8243; min_height=&#8221;3382.9px&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.14.2&#8243; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">If you&#8217;re thinking about making a corporate video for your company, you may be wondering what kind of video would be right for your business. There are several different types of corporate videos, each with its own advantages and disadvantages. Here is a brief overview of the different types of corporate videos. <\/span><o:p><\/o:p><\/p>\n<h2><span style=\"font-size: medium; font-family: inherit; font-weight: normal;\"><b>Corporate Videos: What They Are <\/b><\/span><o:p><\/o:p><\/h2>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">A corporate video is a short film or video that is created for and used by a business or corporation. These videos can be used for a variety of purposes, including marketing, product demonstrations, training, employee onboarding, and more. Corporate videos can be a great way to improve your business in a number of ways and connect with your target audience. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">There are many different types of corporate videos, but they all share one common goal: to promote or enhance the brand of the business or corporation. Corporate video production can be used to introduce a new product, show off a company\u2019s new facility, or even just explain what the company does. Whatever the purpose, these videos need to be professional and well-made to be effective. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">A corporate video production is a powerful marketing and communication tool. But with so many different types of corporate videos out there, how do you know which one is right for your company? <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">Here\u2019s a quick guide to the different types of corporate videos and when to use them: <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\"><strong>1. The Brand Video<\/strong> <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">A brand video is all about showcasing your company\u2019s personality and values. It\u2019s an emotional way to connect with your audience and leave a lasting impression. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">Brand videos are perfect for use on your website and social media channels. They can also be shown at events or used in internal communications. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\"><strong>2. The Product Video<\/strong> <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">A product video is a great way to show off your latest product or service. It\u2019s a way to show off what your product can do, how it works, and what makes it special. If you\u2019re trying to drive sales of a new product, this is the video for you. It\u2019s a chance to really highlight the features and benefits in a way that is engaging and visually appealing. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">Product videos are ideal for use on your website, social media channels and in email marketing campaigns. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\"><strong>2. The Customer Testimonial Video<\/strong> <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">A customer testimonial video is exactly what it sounds like: a customer talking about their experience with your product or service. These videos are great for building trust and credibility, as they show potential customers that real people have had positive experiences with your company. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\"><strong>3. The Company Culture Video<\/strong> <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">A company culture video is a great way to give potential employees a look at what it\u2019s like to work at your company. It\u2019s also a good way to show potential customers what your company values and how those values guide your business decisions. These videos can be a great recruitment tool and can help you attract top talent to your company. <o:p><\/o:p><\/span><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\"><strong>4. Recruitment Video<\/strong><o:p><\/o:p><\/span><\/p>\n<p><span style=\"font-family: Times;\"><span style=\"font-size: medium; font-family: inherit; font-weight: normal;\">A recruitment video is another way for your future employees to see how your company looks from the inside and how it is to work for you. These are also exceptional recruitment videos as those will show more specifically what it entails to work in your company in a specific role.<\/span><o:p><\/o:p><\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/610179111?h=cd091f9ed4\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.14.2&#8243; inline_fonts=&#8221;ABeeZee&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\"><strong>5. The How-To Video<\/strong> <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">A how-to video is a video that shows viewers how to do something. These videos can be helpful for demonstrating how to use your product, or for showing viewers how to do something related to your industry. They\u2019re also a great way to build trust and credibility, as they show that you\u2019re an expert in your field. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-size: medium; font-family: inherit; font-weight: normal;\"><strong>6. The Animated Explainer Video<\/strong><\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">An animated explainer video is a great way to explain complex concepts in a simple and engaging way. They\u2019re also great for branding, as they can be used to create an iconic character or mascot for your company. These videos can be a lot of fun to make, and they\u2019re sure to engage your audience. <o:p><\/o:p><\/span><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\"><strong>7. Corporate Event Video<\/strong><o:p><\/o:p><\/span><\/p>\n<p><span style=\"font-family: Times;\"><span style=\"font-size: medium; font-family: inherit; font-weight: normal;\">A video of your conference or another corporate event can provide an excellent way for those who were unable to attend to get a good idea about the topics you covered and the vibe of the event. It can also be used to promote your company offering to potential future customers, attendees and other audiences.<\/span><o:p><\/o:p><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][et_pb_code _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/308215550?h=8e84bb7b75\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.13.0&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"font-size: medium; font-family: inherit; font-weight: normal;\"><b>Planning Your Corporate Video Production: Tips and Tricks for Success <\/b><\/span><o:p><\/o:p><\/h2>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">When it comes to producing a corporate video, there are a few key things to keep in mind to ensure success. First and foremost, you need to have a clear understanding of your objective and target audience. Once you know who you&#8217;re trying to reach and what you want them to take away from the video, you can start planning the rest of the production process. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">Some other important factors to consider include: <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">-Length: How long should the video be? Keep in mind that people have short attention spans these days and you don&#8217;t want to lose their interest. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">-Budget: How much can you afford to spend on production? <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">-Location: Where will the video be shot? <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">-Talent: Who will be in the video? <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">Once you have a good understanding of these basic elements, you can start to flesh out the details of your corporate video. If you&#8217;re not sure where to start, there are plenty of resources and professionals offering <a href=\"https:\/\/www.cineeye.co.uk\/video-production-london\/\">affordable video production services<\/a> who can help you throughout the process. <\/span><o:p><\/o:p><\/p>\n<h2><span style=\"font-size: medium; font-family: inherit; font-weight: normal;\"><b>The Do&#8217;s and Don&#8217;ts of Corporate Video Production <\/b><\/span><o:p><\/o:p><\/h2>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">When it comes to creating corporate videos, there are a few key things that you should keep in mind to ensure that your video is professional and effective. Here are a few do\u2019s and don\u2019ts of corporate video production: <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">DO: <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">-Do your research: make sure you know your audience and what type of video would be most effective for them. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">-Keep it short and sweet: nobody wants to watch a long, drawn-out corporate video. Keep your video under three minutes if possible. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">-Make it visually appealing: use high-quality visuals and graphics to make your video more engaging. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">-Include a call to action: at the end of your video, make sure to include a call to action so that your viewers know what you want them to do next. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">DON\u2019T: <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">-Don\u2019t make it boring: as mentioned above, your video should be short and sweet. But it should also be interesting and engaging.<\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">-Don&#8217;t underestimate the power of a good story. A corporate video is not just a commercial for your company or product. It should be a well-crafted story that engages the viewer and leaves a lasting impression. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">-Don&#8217;t make it all about you. A corporate video should be informative and entertaining, but it should also focus on the needs of your viewers.<\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-size: medium; font-family: inherit; font-weight: normal;\"><b>Measuring the Success of Your Corporate Video <\/b><\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">Most businesses today use video as a key marketing tool, but how do you know if your corporate video is having the desired effect? It\u2019s not enough to just produce a high-quality video; you need to make sure it\u2019s reaching and resonating with your target audience. Here are five metrics to measure the success of your corporate video and ensure it is achieving its goals. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">1. Reach: How many people have seen your video? This metric can be tracked via views on YouTube or Vimeo, or through the analytics of your website or blog if you\u2019ve embedded the video there. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">2. Engagement: How long are viewers watching your video? Are they watching it all the way through, or are they dropping off after a few seconds? This metric will give you an indication of how engaged viewers are with your content. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">3. Shares: Is your video being shared on social media and other websites? This is a good indicator of how viral your video is and how far it\u2019s spreading. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">4. Comments: What are people saying about your video? Are they leaving positive or negative comments? This feedback can help you gauge how successful your video is in terms of its messaging. <\/span><o:p><\/o:p><\/p>\n<p><span style=\"font-family: inherit; font-size: medium; font-weight: normal;\">5. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Conversion_marketing\">Conversions<\/a>: Is your video driving leads or sales? You can analyse this, for example, by looking at how many webpage visitors did the action that the video prompted the visitor to do divided by total webpage visit sessions.<\/span><o:p><\/o:p><\/p>\n<h2><span style=\"font-size: medium; font-family: inherit; font-weight: normal;\"><b>Final Thoughts<\/b><\/span><o:p><\/o:p><\/h2>\n<p><span style=\"font-size: medium; font-family: inherit; font-weight: normal;\">There are many different types of corporate videos, and the right type for your company depends on your company&#8217;s goals and objectives. A corporate video can help promote your business, build brand awareness, and communicate your company&#8217;s message. Corporate video production can also be used to train employees, educate customers, or even entertain audiences. Whichever corporate video type you choose to produce, make sure to do your research first to avoid common mistakes. If you follow this advice, you surely will be able to reap the benefits of producing a corporate video and bring more success to your business. <\/span><o:p><\/o:p><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Blog post on corporate video production. 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