{"id":3363,"date":"2017-02-28T20:33:39","date_gmt":"2017-02-28T20:33:39","guid":{"rendered":"https:\/\/www.cineeye.co.uk\/?p=3363"},"modified":"2019-01-27T17:07:58","modified_gmt":"2019-01-27T17:07:58","slug":"video-marketing-for-small-business","status":"publish","type":"post","link":"https:\/\/www.cineeye.co.uk\/?p=3363","title":{"rendered":"Video Marketing For Small Business"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221;][et_pb_row admin_label=&#8221;row&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text use_border_color=&#8221;off&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; _builder_version=&#8221;3.17.6&#8243;]<\/p>\n<p class=\"p2\">Video is rapidly becoming a marketing channel every small business should embrace. It is a rising star in terms of its place in marketing plans of many companies and will continue to grow in importance.<\/p>\n<h2 class=\"p2\">FUTURE OF INTERNET IS VIDEO<\/h2>\n<p class=\"p3\"><span class=\"s1\">According to \u00a0\u00a0<a href=\"http:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/complete-white-paper-c11-481360.html\"><span class=\"s2\">Cisco\u00a0<\/span><\/a>\u00a0traffic coming from video streaming will be 82% of all Internet traffic by year 2020. That is 70% more than in year 2015.\u00a0<\/span><span class=\"s3\"><a href=\"http:\/\/www.youtube.com\/yt\/press\/en-GB\/statistics.html\">YouTube<\/a> <\/span><span class=\"s4\">not only is the second most popular website in internet according to\u00a0<a href=\"http:\/\/www.alexa.com\/topsites\/global\"><span class=\"s2\">Alexa<\/span><\/a><\/span><span class=\"s3\">, <\/span><span class=\"s4\">but also boasts over 1000 000 000 000 (or one trillion) unique visits every single month. <\/span><\/p>\n<h2 class=\"p2\">BOOST ENGAGEMENT, CONVERSIONS and SALES<\/h2>\n<p class=\"p2\">Video is a medium that engages the viewer immediately. It easily conveys message in a way that is often more memorable than a written text.<span class=\"Apple-converted-space\">\u00a0 <\/span>Video appeals to a lot more senses simultaneously than simply reading. Sound and vision, text and special effects are all part of how video engages with viewers.<\/p>\n<p class=\"p2\">Starting video marketing for small business can seriously boost conversions.\u00a0<span class=\"s1\">According to \u00a0<a href=\"http:\/\/www.eyeviewdigital.com\/documents\/EyeView-White-Paper-Making-Video-Accountable.pdf\"><span class=\"s2\">EyeView Digital<\/span><\/a> putting video in a landing page (main sales page) increases conversion by 80% (conversion is a desired action you want your website visitors to make).\u00a0<\/span><span class=\"s1\">Similar data is reported by <a href=\"http:\/\/unbounce.com\/conversion-rate-optimization\/case-study-using-video-to-lift-landing-page-conversion-rate-by-100\/\"><span class=\"s2\">Unbounce<\/span><\/a> who claim that putting video into your website increases conversion rate by 100%.\u00a0<\/span><span class=\"s1\">Furthermore, some case studies show that sales can be increased by up to 216% after adding introductory video (reported by\u00a0<span class=\"s5\"><a href=\"http:\/\/vwo.com\/blog\/video-increases-sales\/\">Visual Website Optimiser<\/a>).\u00a0<\/span><\/span><span class=\"s1\">Similarly in another study it is concluded that visitors who watched a video had a 43% higher conversion rate than those who didn\u2019t (\u00a0<span class=\"s5\"><a href=\"http:\/\/www.internetretailer.com\/2011\/02\/22\/videos-boost-online-profile-eparty-unlimited\">Internet Retailer<\/a>). All this data shows that video is a very important tool that must be used to boost your business.<\/span><\/span><\/p>\n<h2 class=\"p7\">GENERATE TRUST and AFFILIATION<\/h2>\n<p class=\"p7\">Trust is fundamental to any small business. The way to build trust is to stop selling aggressively and start giving customers useful information that will make them come to your business naturally. Video feels personal and allows the customer to see you, your team, your premises, your product as if in person. Video marketing for small business creates trust that is hard to achieve by any other means.<\/p>\n<h2 class=\"p7\">SHOW YOUR PRODUCT IN ACTION<\/h2>\n<p class=\"p7\">It is not easy to fully imagine how good a product is if all you have to judge from is a couple of photos. Video can provide a real insight into the product you are selling. Not only will product demonstration video or explainer video save you a lot of unnecessary customer service questions, it will also boost sales.<\/p>\n<p class=\"p8\"><span class=\"s6\">According to <a href=\"http:\/\/www.internetretailer.com\/2011\/03\/07\/product-videos-raise-purchase-likelihood-stacks-and-stacks\"><span class=\"s3\">Internet Retailer<\/span><\/a> those <\/span><span class=\"s4\">website visitors who watched a product demo video were 114% more likely to buy a product than those who did not.\u00a0<\/span><span class=\"s1\">Another researcher <a href=\"http:\/\/www.e-tailing.com\/content\/wp-content\/uploads\/2013\/03\/EtailingGroup_Whitepaper_3.pdf\"><span class=\"s2\">E-Tailing<\/span><\/a> states that 44% of<span class=\"Apple-converted-space\">\u00a0 <\/span>website visitors agreed that they are more likely to buy<span class=\"Apple-converted-space\">\u00a0 <\/span>after watching a related product demonstration video. If you are selling products, don&#8217;t hesitate to invest in product demo videos &#8211; it will surely give you high returns. And even if you don&#8217;t have budget for professional product demo video production, you can still do it. Do it yourself. Here is a handy video CineEye produced for <a href=\"http:\/\/www.getshop.today\">Getshop Today<\/a> on how to create product demo videos with just a smartphone and a couple of accessories.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_video admin_label=&#8221;Demo video production with smartphone&#8221; _builder_version=&#8221;3.17.6&#8243; src=&#8221;https:\/\/vimeo.com\/304700308&#8243; image_src=&#8221;\/\/i.vimeocdn.com\/video\/745140219_960.jpg&#8221; \/][et_pb_text _builder_version=&#8221;3.17.6&#8243;]<\/p>\n<h2 class=\"p7\">BOOST SOCIAL SHARES<\/h2>\n<p class=\"p7\">The increased popularity of video is also partly due to popularity of social media platforms. These platforms are getting increasingly optimised for easy video uploading, streaming and sharing. Facebook has recently launched 360 video, Live video and Lifestage app. Instagram has introduced 60-second video and Instagram stories as well as IG TV. According to Twitter, videos and photos <a href=\"http:\/\/blog.twitter.com\/2014\/what-fuels-a-tweets-engagement\">get the most re-tweets<\/a>.<\/p>\n<p class=\"p7\">Create entertaining and creative videos and you will see more social shares and as a result &#8211; more traffic to your website.<\/p>\n<h2 class=\"p7\">STAND OUT FROM THE CROWD<\/h2>\n<p class=\"p7\">Although video is the rising star of marketing, it must be said that the online world is already oversaturated with a variety of content. If you want to achieve real results with your video marketing for small business you have to stand out. Be professional, creative and authentic. Good quality, interesting and personal videos will always produce great results. Therefore don&#8217;t hesitate to hire a professional video production company to produce your videos.\u00a0<\/p>\n<p>Last Updated on 27 January 2019<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a post about how important video marketing is for small businesses. We explain a variety of benefits a small business can get by producing and publishing videos.<\/p>\n","protected":false},"author":2,"featured_media":4267,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[149,27],"tags":[106,105,150,107,41,104],"class_list":["post-3363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business-video","category-video-marketing","tag-marketing","tag-small-business","tag-small-business-video","tag-video","tag-video-marketing","tag-video-marketing-for-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Marketing for Small Business - Blog Post - CineEye<\/title>\n<meta name=\"description\" content=\"In 2017 everyone in the small business sector is bound to embrace video marketing for small business. 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