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In this blog post we would like to discuss how to plan a music video in order to reduce the video production costs.<\/p>\n
When first thinking about your music video concept or idea, it is easy to get carried away by grand ideas. In reality grand ideas ask for grand budgets. Present day superstar musicians spend budgets equal to those of small indie movies – all that for a single music video. But not everyone realises the amount of money that goes into some of these music video productions. On the other hand the music video field has many examples of creative and interesting videos which clearly have been made with reasonable and affordable budgets, but still look fresh, eye-catching and interesting. The key here is concept.<\/p>\n
When planning a budget music video production, try to develop a concept that does not require involvement of many locations, many actors, a lot of sophisticated shots that require special equipment etc etc.<\/p>\n
In the example video below (the Sweet Surrender music video), CineEye (the music video production company) focused the video around the band members as they are not only great musicians but also very capable performers. Sweet Surrender\u00a0also has a sort of gothic and alternative vibe about it, so we chose to shoot in locations which translate that feel into visual imagery.<\/p>\n
Location planning is another aspect you have to think about when preparing to shoot a budget music video. For Sweet Surrender’s\u00a0music video CineEye shot everything in one location, but in different rooms. Therefore the travelling cost was reduced to minimum. This is something we would advise every musician looking for an affordable music video – think about a concept that can be shot in one or two locations which are close to each other. And remember – choose locations that will have that special visual feel as the look of the environment is immensely important for any video.<\/p>\n
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