{"id":2489,"date":"2016-11-24T19:19:45","date_gmt":"2016-11-24T19:19:45","guid":{"rendered":"https:\/\/www.cineeye.co.uk\/?p=2489"},"modified":"2019-02-23T20:05:17","modified_gmt":"2019-02-23T20:05:17","slug":"kickstarter-video-production-london-uk","status":"publish","type":"post","link":"https:\/\/www.cineeye.co.uk\/?p=2489","title":{"rendered":"Kickstarter Video Production London UK"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221;][et_pb_row admin_label=&#8221;row&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text use_border_color=&#8221;off&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; _builder_version=&#8221;3.17.6&#8243;]<\/p>\n<p class=\"p1\"><span class=\"s1\">A great promo video is very important for a Kickstarter campaign to be successful. A Kickstarter video production is not much different from any other video production project, but still there are some aspects that anyone attempting to produce a Kickstarter video should take into account.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>SCREENPLAY<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Do you know what makes a great film? It is hard to define it precisely, but there is a strong case to say that the most important aspect of any filmmaking is the screenplay. It is not possible to make a good film with a poor screenplay.\u00a0 But it must be said that it is certainly possible to spoil a great screenplay with poor video production.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This applies to any video production project. To have a great video, first you have to have a great script. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Keep the screenplay short and sweet. One way to make your script more interesting is to tell a story rather than stating facts. If you choose this format first introduce your character and tell about his\/her\/their problem. Then show how your Kickstarter project will solve that problem. And lastly explain how and why your project should be chosen among others to solve your problem (give more info on your background and how you are unique).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Also try to find the right tone and mood for your video. This will largely depend on your target audience. In most cases we advise to write Kickstarter video screenplay in a friendly style that will not be too stilted and official.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Another important thing not to forget is a call to action. Include it in your screenplay.\u00a0 Don\u2019t hesitate to use such words as \u201cdonate\u201d, \u201cshare\u201d, \u201cvisit\u201d etc.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A well-planned script will not only raise the chances of making a good video, but it will also save you money and time during the shoot.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>PRODUCTION<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">It is certainly possible to carry out a successful DIY Kickstarter video production. If you choose this path, make sure that you research about the basics of video production. If you don&#8217;t have time for that, it is worth considering hiring a professional video production company to take on your Kickstarter <a href=\"https:\/\/www.cineeye.co.uk\/promotional-video-production\/\">promotional video production<\/a>.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Notwithstanding which option you choose, you should either way specially focus on making the right choices regarding the following aspects.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Locations<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Choosing an attractive, well-lit and calm locations for you shoot can really improve your video production value. <\/span><\/p>\n<h3 class=\"p1\"><strong><span class=\"s1\">Lighting<\/span><\/strong><\/h3>\n<p class=\"p1\"><span class=\"s1\">Just like photographic film, digital video also depends on correct exposure. Too much light or too little light is a common problem that sets apart amateur videos from professional productions.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Audio Capture<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Poor quality audio is another element that can leave your audience feeling your video is a bit cheap. Invest in lapel mics or at least position on-camera personalities close to the camera\u2019s in-built microphone.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Grip Equipment <\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">We all have seen the \u201cUncle Bob\u2019s\u201d wedding videos with the shaky hand-held footage. Avoid this by investing in some grip equipment such as tripod or shoulder mount.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Framing<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Framing your shoot is a whole art in itself. Essentially you have to always think about each frame as a photograph or painting that requires careful composition. <\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Focusing<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Nothing can be more annoying than a video with the subject out of focus. There are some cameras with video auto focus, but you must understand that programs behind the focusing algorithm can never read your mind regarding what is your subject in each particular scene. For a good video, you would need to learn how to focus manually.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Camera Quality<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">If possible, select at least an up-to-date DSLR camera for your shoot. It is possible to shoot a video with an iPhone, but to make it decent you will still need to invest a lot in specific gear. Why not do the same with your friend\u2019s DSLR instead.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Editing<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">A high quality video is not possible without investing your time editing the footage. The cinematic feel of movies is largely achieved by the art of editing. So don\u2019t skip this aspect when working on your Kickstarter video. <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>SHOW YOUR PERSONALITY<\/b><\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">Kickstarter project cannot be successful without engaging<span class=\"Apple-converted-space\">\u00a0<\/span>your fan base or follower base. It is all about the community. In many cases people are drawn to particular personality or personalities in your project even more than the project itself. So let your personality shine, bring all your charms out and show your passion for the project.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>QUALITY<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Your Kickstarter video can make a great impact on your campaign. If you are tech savvy and going the DIY video production route, try to follow the guidelines we described above when shooting and editing your video. But you must remember that creating a professional looking video is much harder then one might think. That is why we strongly advise to hire a professional video production agency to produce your Kickstarter video. There are so many to choose from, especially if you live near big city. All you have to do is do a bit of research and you will find a team who will be ready to undertake a great Kickstarter video production for an affordable price.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a blog post about Kickstarter video production process and what you should bare in mind if producing the Kickstarter video on your own. We talk about the script, various production process aspects as well as the need to showcase your personality and strive for quality.<\/p>\n","protected":false},"author":2,"featured_media":4350,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[114],"tags":[91,93,90,92,159,158],"class_list":["post-2489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-video","tag-crowdfunding","tag-crowdfunding-video","tag-kickstarter","tag-kickstarter-video","tag-kickstarter-video-production","tag-kickstarter-video-production-london"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kickstarter Video Production - Blog Post - CineEye<\/title>\n<meta name=\"description\" content=\"Kickstarter video production is not unlike any other video production.In this post we present some specific tips on how to produce great Kickstarter videos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cineeye.co.uk\/?p=2489\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kickstarter Video Production - Blog Post - CineEye\" \/>\n<meta property=\"og:description\" content=\"Kickstarter video production is not unlike any other video production.In this post we present some specific tips on how to produce great Kickstarter videos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cineeye.co.uk\/?p=2489\" \/>\n<meta property=\"og:site_name\" content=\"CineEye: Affordable Video Production Company in London\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/CineEyeLimited\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/CineEyeLimited\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-24T19:19:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-23T20:05:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cineeye.co.uk\/wp-content\/uploads\/2016\/11\/KICKSTARTER-VIDEO-PRODUCTION-blog-post-featured-image-cineeye-video-production-london.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CineEye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\/CineeyeL\" \/>\n<meta name=\"twitter:site\" content=\"@CineeyeL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CineEye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cineeye.co.uk\/?p=2489#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cineeye.co.uk\/?p=2489\"},\"author\":{\"name\":\"CineEye\",\"@id\":\"https:\/\/www.cineeye.co.uk\/#\/schema\/person\/162bd2135a310438b065d6019b4c2366\"},\"headline\":\"Kickstarter Video Production London UK\",\"datePublished\":\"2016-11-24T19:19:45+00:00\",\"dateModified\":\"2019-02-23T20:05:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cineeye.co.uk\/?p=2489\"},\"wordCount\":920,\"commentCount\":2,\"image\":{\"@id\":\"https:\/\/www.cineeye.co.uk\/?p=2489#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cineeye.co.uk\/wp-content\/uploads\/2016\/11\/KICKSTARTER-VIDEO-PRODUCTION-blog-post-featured-image-cineeye-video-production-london.jpg\",\"keywords\":[\"crowdfunding\",\"crowdfunding video\",\"kickstarter\",\"kickstarter video\",\"Kickstarter video production\",\"kickstarter video production London\"],\"articleSection\":[\"crowdfunding video\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.cineeye.co.uk\/?p=2489#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cineeye.co.uk\/?p=2489\",\"url\":\"https:\/\/www.cineeye.co.uk\/?p=2489\",\"name\":\"Kickstarter Video Production - 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