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\bCurrently, most people are increasingly opting for video over text as a way of receiving information. According to statistics, 70 per cent of all consumer internet traffic in 2015 was video traffic and it is expected to hit 82 per cent by 2020.<\/p>\n
Additionally, more than a billion unique users visit YouTube every month. This figure accounts for over a third of all internet users. Due to the high number of visitors, YouTube is the second most popular website on the web. In addition, YouTube reaches more 18-49 year olds than any cable network in the U.S. These statistics are more than enough to prove how appealing video communication has become.<\/span><\/p>\n With the continued increase in video communication, every business should ensure they enjoy the benefits of this new trend. And real estate firms are no exception either. However, before you invest in video marketing for your real estate business, ensure you have decided on the type of video to do. So, what are the types of videos for real estate business?<\/span><\/p>\n There is a wide variety of videos you can include in your video marketing for real estate strategy. Here is an overview of some of the videos to do.<\/span><\/p>\n These are extensive tour videos that showcase behind the scenes shots of your latest property. These videos are aimed at attracting new leads. Property tour videos can be 360 degrees videos or more traditional real estate tour videos, they also can include drone footage of the property.\u00a0<\/span><\/p>\n You can ask your social media followers to ask you questions and in return you answer them through a quick video. These videos can be shot ahead of time using video production company\u2019s services. If on a budget, you can shoot them live using tools like Facebook live or Snapchat.<\/span><\/p>\n These are video tours of the cities, towns and neighbourhoods where you sell your property.\u00a0 <\/span>Capture all attractions, landmarks and vibe around your property! Let your customers know how great is it to live in this particular neighbourhood. <\/span><\/p>\n Testimonials are vital for any business and video testimonials are much more reliable than text based testimonials. These short videos will highlight the experience of happy customers after buying a property from you. Prospective customers will get an insight into how reliable is your company and how it is to work with.<\/span><\/p>\nTypes of Videos for Real Estate Marketing<\/b><\/span><\/h3>\n
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Property Virtual Tour Videos<\/span><\/h4>\n<\/li>\n<\/ul>\n
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Real Estate \u201cQuestions and Answers\u201d Videos<\/span><\/h4>\n<\/li>\n<\/ul>\n
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Community Overview Videos<\/span><\/h4>\n<\/li>\n<\/ul>\n
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Customer Testimonial Videos<\/span><\/h4>\n<\/li>\n<\/ul>\n