{"id":2173,"date":"2016-08-25T13:19:22","date_gmt":"2016-08-25T13:19:22","guid":{"rendered":"https:\/\/www.cineeye.co.uk\/?p=2173"},"modified":"2021-08-25T18:25:41","modified_gmt":"2021-08-25T18:25:41","slug":"why-use-video-marketing-statistics-examples-citations-blog","status":"publish","type":"post","link":"https:\/\/www.cineeye.co.uk\/?p=2173","title":{"rendered":"Why Use Video Marketing? Some Statistics and Examples With Citations"},"content":{"rendered":"\n[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]\r\n

So Why Use Video Marketing?<\/b><\/span>\u00a0<\/span><\/h1>\r\n \r\n

PEOPLE INCREASINGLY PREFER VIDEO OVER TEXT<\/b><\/span>\u00a0<\/span><\/h2>\r\n \r\n

\u00a0<\/b>Video traffic will be 82% <\/strong>of all consumer Internet traffic by 2020, up\u00a0from\u00a070 percent in 2015.\u00a0<\/span>\u00a0Cisco\u00a0<\/a>\u00a0<\/span><\/strong><\/p>\r\n

Over a billion unique users visit YouTube every month<\/strong> – this is almost a third of all people on internet.\u00a0<\/span>YouTube<\/span><\/a><\/strong><\/p>\r\n

Youtube is the second most popular website on the web<\/strong>. \b<\/span>Alexa<\/span><\/a><\/strong><\/p>\r\n

YouTube overall, and even YouTube on mobile alone, reaches more 18-49 year-olds than any cable network in the U.S<\/strong>.\u00a0<\/span>YouTube<\/span><\/a><\/strong><\/p>\r\n\r\n

\b<\/b><\/span><\/h2>\r\n

\bCONVERSIONS AND SALES\u00a0<\/b><\/span><\/h2>\r\n \r\n

\bPutting a video in your main sales page increased conversion by 80%<\/strong>.\u00a0<\/span>EyeView Digital<\/span><\/a><\/strong><\/p>\r\n

\bWebsite visitors were 114%<\/strong> more likely to buy after seeing a product video than those who did not.\u00a0<\/strong><\/span>Internet Retailer<\/a><\/strong><\/p>\r\n

\bInserting video in landing page increased conversion rate by 100%<\/strong>.\u00a0<\/span>Unbounce<\/span><\/a><\/strong><\/p>\r\n

<\/strong>44%<\/strong> website visitors strongly\/somewhat agreed that they purchase more products after viewing a related video. \b<\/span>E-Tailing<\/span><\/a><\/strong><\/p>\r\n

\bSales increased by 216%<\/strong> after adding introductory video.\u00a0<\/span>Visual Website Optimiser<\/span><\/a><\/strong><\/p>\r\n

\bConsumers who watched a video had a 43%<\/strong> higher conversion rate than other shoppers. \b<\/strong><\/span>Internet Retailer<\/a> <\/span><\/strong><\/p>\r\n\r\n

\bTIME SPENT IN WEBSITE\u00a0<\/b><\/span><\/h2>\r\n \r\n

The bounce rate for video blogs is 34%<\/strong> lower than the rest of the site on average \u2013 a stat that proves the format\u2019s power in keeping people on pages and getting them tuned into what companies are saying. \b<\/strong><\/span>Brafton<\/span><\/a><\/strong><\/p>\r\n\r\n

<\/h2>\r\n

\b\bSOCIAL SHARING <\/b><\/span><\/h2>\r\n \r\n

Research indicates that 41%<\/strong> of shoppers are more likely to share video than photos or written text on a retailer\u2019s product page.\u00a0<\/span>E-tailing<\/span><\/a><\/strong><\/p>\r\n\r\n

<\/h2>\r\n

\b\bTRUST\u00a0<\/b><\/span><\/h2>\r\n \r\n

Video testimonials get watched for 100 seconds<\/strong> on average.\u00a0<\/span>Tubular Insights<\/a><\/strong><\/p>\r\n\r\n

<\/h2>\r\n

\b\bCONCLUSION:<\/b><\/span><\/h2>\r\n \r\n

Businesses that fail to include video in their marketing strategies are falling behind competition. As proved by statistics and examples quoted above, video content can radically improve conversions and sales. Videos also get shared more often than other media. And they can improve trust in your brand.<\/span><\/p>\r\n

If you are looking for a company that will produce great videos for your business at affordable rates, contact CineEye<\/a>.<\/strong> \u00a0\u00a0<\/span><\/p>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

So Why Use Video Marketing?\u00a0   PEOPLE INCREASINGLY PREFER VIDEO OVER TEXT\u00a0   \u00a0Video traffic will be 82% of all consumer Internet traffic by 2020, up\u00a0from\u00a070 percent in 2015.\u00a0\u00a0Cisco\u00a0\u00a0 Over a billion unique users visit YouTube every month – this is almost a third of all people on internet.\u00a0YouTube Youtube is the second most popular […]<\/p>\n","protected":false},"author":2,"featured_media":4899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-2173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing"],"yoast_head":"\nWhy Use Video Marketing? 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