{"id":2093,"date":"2016-07-10T12:47:01","date_gmt":"2016-07-10T12:47:01","guid":{"rendered":"https:\/\/www.cineeye.co.uk\/?p=2093"},"modified":"2017-11-14T22:13:35","modified_gmt":"2017-11-14T22:13:35","slug":"glimpse-behind-scenes-latest-tv-commercial-production","status":"publish","type":"post","link":"https:\/\/www.cineeye.co.uk\/?p=2093","title":{"rendered":"A Glimpse Behind the Scenes of Our Latest TV Commercial Production"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">A popular misconception when it comes to any TV commercial production is that life on set is a lot easier compared to the demands associated with shooting a full-length film or TV show. However, this isn\u2019t always the case. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">After being approached by <a href=\"http:\/\/www.ificbank.com.bd\/home.php\" rel=\"nofollow\">IFIC Money Transfer<\/a> earlier this year, with a brief for a new IFIC television commercial, you can bet we were more than a little excited. However, creating a high-quality TV commercial production isn\u2019t as easy as just &#8216;lights, camera, and action&#8217;.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Pre-Filming Concept Creation<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Any TV commercial production needs to abide by strict legal and national broadcast guidelines. This being the case, before we could shoot a single frame on set in our London studio, we had to spend hundreds of hours designing and planning every second of the new IFIC TV commercial. Thankfully, IFIC was overjoyed with the final concept which we approached them with. This being the case, earlier this month we could finally get round to making that concept a reality.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>A Relatively Minimal Set Experience<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Requiring just one actress, one camera man and a single makeup artist, life on set in our London studio was a very intimate affair. However, while using fewer production staff inevitably means that everyone\u2019s individual workload is considerably increased, a close-knit team also helps create a stunning final film piece. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Filmed in front of a green screen, our main challenge during this particular shoot concerned the fact that our actress had to film blind so to speak. That said, this was far from our first green screen TV commercial production. In fact, both our actress and crew were already seasoned in regard to filming this way and we\u2019re pleased to say that the finished results were nothing short of fantastic. This being the case, make sure to stay tuned for more post-production updates! <span class=\"Apple-converted-space\">\u00a0 \u00a0 \u00a0\u00a0<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;https:\/\/www.cineeye.co.uk\/wp-content\/uploads\/2016\/07\/smaller-TV-commercial-production-cineeye-blog-post-image-6586.jpg&#8221; alt=&#8221;smaller-TV-commercial-production-cineeye-blog-post-image-6586 &#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A popular misconception when it comes to any TV commercial production is that life on set is a lot easier compared to the demands associated with shooting a full-length film or TV show. However, this isn\u2019t always the case. After being approached by IFIC Money Transfer earlier this year, with a brief for a new [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,128],"tags":[],"class_list":["post-2093","post","type-post","status-publish","format-standard","hentry","category-behind-the-scenes","category-tv-adverts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Glimpse Behind The Scenes of TV Commercial Production - Blog<\/title>\n<meta name=\"description\" content=\"Blog post about behind the scenes of TV commercial production for IFIC Money Transfer. 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